BookRabbit launches publisher events calendar through social media

Social networking site BookRabbit.com (http://www.bookrabbit.com/) has launched a new events calendar which enables publishers to promote book launches, author signings and all manner of literary events to literary aficionados. Publishers will also benefit from BookRabbit's social media service, including Twitter and Facebook, which will promote key events on the calendar to its online community.

The calendar, which includes other features of interest to its members such as author birthdays, enables publishers to upload details of forthcoming events as much as twelve months in advance. BookRabbit aims to populate the calendar with literary events of all shapes and sizes, from large-scale festivals to local book signings, to become the de facto reference point in the UK. Forthcoming events will be highlighted to BookRabbit's existing members through its popular blog.

BookRabbit MD Simon Redgate said: "BookRabbiters have a passion for books and all things literary. The events calendar was the next logical step for us, creating a go-to guide for literary events of interest to complement the virtual community on the site. We aim to help publishers maximise social media opportunities, particularly those less familiar with digital communications channels, by tapping into our expertise and spreading the word online about forthcoming events. We would encourage all publishers to upload details of all relevant events to the calendar."

BookRabbit, which was recently taken over by new owners and original creators Redberry Digital, took its first steps in the literary calendar this month by sponsoring a number of author events at the 2009 Henley Literary Festival which attracted 8,000 visitors this year.