Looking for complete control of your literary destiny? Lulu.com, the largest online marketplace that provides a platform to create, buy and sell digital content on demand, is taking author empowerment to the next level with an unprecedented partnership with R.R. Bowker, the official agency for assigning ISBN's in the United States. ISBNs (International Standard Book Numbers) are 13 digit bar-coded numbers that publishers and retailers use to facilitate the sale and distribution of books.
With the Lulu.com's "Published by You" distribution service, users not only retain editorial and copyright control, but can now register to be listed as the official publisher by owning an individual ISBN. Lulu then creates the listing for all major bibliographic feeds worldwide which provides access to booksellers. Creators retain ownerships of their ISBN. For the next six months, authors can apply for and be assigned an ISBN by the US ISBN Agency (TM) for $50.