Sunday, October 7, 2007

HarperCollins Publishers Expands Author Services With Author Assistant

HarperCollins Publishers has launched a new content-rich author Web site network at www.harpercollins.com. The sites are powered by AuthorAssistant, http://www.harpercollinsauthors.com/, a new proprietary online application that enables authors to create and post information, images and links quickly and easily. This new author network is a central destination where fans can find exclusive, comprehensive, and authoritative information on their favorite authors.

Forty authors from HarperCollins' Avon imprint are participating in the pilot program with the mission of "Helping Authors Create and Connect." This utilization of online technology to support authors on the Web marks the latest development in HarperCollins' industry-leading digital and direct-to-consumer marketing efforts.

Upon visiting the www.harpercollins.com site, consumers will find personalized content created and uploaded by authors, including new:

* Comprehensive biographical information, including author timelines
* What authors are working on now
* An author selected list of press and articles
* Links to author blogs and favorite online destinations
* Photo albums, news, essays, and more

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