Forty authors from HarperCollins' Avon imprint are participating in the pilot program with the mission of "Helping Authors Create and Connect." This utilization of online technology to support authors on the Web marks the latest development in HarperCollins' industry-leading digital and direct-to-consumer marketing efforts.
Upon visiting the www.harpercollins.com site, consumers will find personalized content created and uploaded by authors, including new:
Upon visiting the www.harpercollins.com site, consumers will find personalized content created and uploaded by authors, including new:
* Comprehensive biographical information, including author timelines
* What authors are working on now
* An author selected list of press and articles
* Links to author blogs and favorite online destinations
* Photo albums, news, essays, and more
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