Today HarperCollins Children's Books announced the launch of its "Read It Before You See It" global digital campaign for C. S. Lewis' The Chronicles of Narnia. The massive web presence focuses attention on the seven books in the series as a lead in to the Walt Disney Pictures and Walden Media release of 'The Chronicles of Narnia: Prince Caspian' film on May 16, 2008.
HarperCollins and online agency Special Ops Media (www.specialopsmedia.com) are taking Narnia to where the readers live-online, working together to create a viral campaign that takes a 50-year-old classic brand to Web 2.0.
Extensive promotions on Facebook and MySpace, a custom Prince Caspian widget and "Enter to Win" consumer contests are among the Web 2.0 initiatives that will reach new and existing fans of Narnia in surprising interactive ways, presenting an enhanced look at the beloved world that is Narnia.
"Read It Before You See It" dedicated microsite, www.harpercollinschildrens.com/narnia features a sweepstakes, games, information about the books, author, illustrator and much more.