Sunday, April 20, 2008

Viral Video Contest for New Teen Novel Audrey, Wait!

Votigo, Inc. has partnered with Penguin Young Readers Group to enable readers of the new teen novel, Audrey, Wait! by Robin Benway (Razorbill Books), to merge their print reading experiences with online social media. Penguin and Votigo have created an online video contest that allows readers to put the book's premise to music and broadcast it to their friends.

In the novel, Audrey's self-involved musician ex-boyfriend writes "Audrey, Wait!", a breakup song about her that he records with his band. The song becomes a success and Audrey is stalked by the tabloids and paparazzi, making her daily life a mess. In the contest, readers are encouraged to take the lyrics to the song "Audrey, Wait" and make music videos of their versions of the song at Teens can share their favorite entries with friends across their social networks using Votigo's viral widgets, as well as vote on the video they like best.

Votigo developed the "Audrey, Wait!" Video Contest on its social media platform, which is designed to enable businesses and organizations to communicate with consumers through highly customized contests, promotions, and branded social networks. Features include a pre-screen entry moderation tool to ensure brand safety and quality, as well as fraud-free voting, commenting, and viral sharing tools. For the Audrey, Wait! Video Contest, Votigo developed a landing page that utilizes the book's cover art to maintain its look and feel across mediums.

The novel Audrey, Wait! by Robin Benway, published by Razorbill, an imprint of Penguin Young Readers Group, is available on April 10, wherever books are sold. Contest entries will be accepted at until June 10, 2008 at 11:59 pm Eastern Time. The $1,000 American Express Gift Card grand prize winner will be announced on or about August 10, 2008.

No comments: