Saturday, July 19, 2008

Lulu.com Teams Up With Scribd to Offer Most Popular Free Content via iPaper

Lulu.com is partnering with Scribd to test iPaper, Scribd's document viewer built for the Web. Lulu.com users will test iPaper on select content for a three month period beginning in July.

iPaper is the first full-featured viewer that lets users view any type of document directly in their web browser, serving as an Internet alternative to a PDF. There is no software to download, allowing users to publish and view documents more quickly while retaining the popular features of a PDF, such as full text search within documents. iPaper also allows documents to be easily indexed by search engine crawlers.

Scribd (http://www.scribd.com/) offers a set of tools that allows anyone to use iPaper on their own website. Now iPaper offers new distribution options for Lulu creators, including one-click emailing documents, embedding documents simply on any websites or blogs, and various networking features, like the ability to share documents with friends.

Lulu.com will include a broad sampling of some of its most popular free content in the test. Select titles will be from a variety of genres, including cookbooks; biographies and memoirs; photo books; computer and Internet; and arts and photography. At the conclusion of the test period, Lulu and Scribd will explore rolling out iPaper to include more content on Lulu.com.

No comments: