Lulu.com is partnering with Scribd to test iPaper, Scribd's document viewer built for the Web. Lulu.com users will test iPaper on select content for a three month period beginning in July.
iPaper is the first full-featured viewer that lets users view any type of document directly in their web browser, serving as an Internet alternative to a PDF. There is no software to download, allowing users to publish and view documents more quickly while retaining the popular features of a PDF, such as full text search within documents. iPaper also allows documents to be easily indexed by search engine crawlers.
Scribd (http://www.scribd.com/) offers a set of tools that allows anyone to use iPaper on their own website. Now iPaper offers new distribution options for Lulu creators, including one-click emailing documents, embedding documents simply on any websites or blogs, and various networking features, like the ability to share documents with friends.
Lulu.com will include a broad sampling of some of its most popular free content in the test. Select titles will be from a variety of genres, including cookbooks; biographies and memoirs; photo books; computer and Internet; and arts and photography. At the conclusion of the test period, Lulu and Scribd will explore rolling out iPaper to include more content on Lulu.com.