Sunday, July 18, 2010

Global Children's Publishing Market to Reach $9.66 Billion by 2015

Global children's publishing market is projected to reach about US$9.66 billion by the year 2015. Growth in the market is especially driven by factors such as population growth, changing lifestyles, higher emphasis on education, growing readership, increased spending on education by governments and parents.

The proclivity for bright, colorful books with magnificent art, captivating stories, tales that revere magical creatures, exotic places, and the ingenuity of many traditions has long flourished the children's publishing industry. Unlike in the past when children's publishing was synonymous with simple rhyming rhymes, folk & fairy tales, and sing-along songs, children's books have evolved as primary source for learning for young children. Parents view books as a positive and educational way of interacting with their child. Most parents consider infancy a crucial time for developing language skills, and therefore children prior to age one are read to at home. From purchasing popular books, to giving books as gifts, rewarding kids for reading books, to persuading reading-related activities on Internet, parents try variety of tactics to encourage reading.

Although the children's book market offers attractive growth opportunities, it is not easy for publishers to succeed. Major publishing groups and several small, independent children's book publishers are pitched against each other for a small share in the market. Children's publishing industry worldwide is presently in the midst of a radical transformation, with innovative and new reading formats offering broader opportunities for growth. In a digitized world, a mixed bag of opportunities, and challenges awaits the children's publishing industry in the upcoming years. As stated by the new market research report on Children's Publishing, the US, and Europe together accounting for approximately 77% of the global Children's Publishing market estimated in 2009.

These days, children are more fascinated by electronic media sources such as video games, and outdoor sports at an early age. Reading of short stories, novels, plays and poetry has ceased to be a leisure time activity for young adults. They would rather spend their leisure hours watching television or at the computer, weaning out of the traditional book reading at a relatively earlier age. Sensing the demographic changes and its impact on reading habits, publishers are pining their hopes onto newer modes of book publishing as interactive publishing. Interactive book publishing, a niche area of book publishing, is widely perceived as a high growth segment. Interactive publishing is presently adopted for storybooks, fiction, children's/ juvenile books and academic books, mainly school college textbooks. Collaborations amongst content companies and the interest shown by multimedia companies have helped the generation of interactive content.

Key players in this marketplace include Barefoot Books Inc., Barnes & Noble Inc., Bloomsbury Publishing Plc., Candlewick Press Inc., Disney Publishing Worldwide, Hachette Book Group, Hodder Headline Plc., HarperCollins Publishers, Houghton Mifflin Harcourt Publishing Company, Lee & Low Books, Macmillan Publishers Ltd., Oxford University Press, Parragon Books Ltd., Pearson Education Ltd., Pelican Publishing Company Inc., Pearson Plc., Penguin Books Limited, Random House Inc., Scholastic Corporation, Simon & Schuster Inc., Inc., Barnes &, and Grolier Ltd., among others.

The report titled "Children's Publishing: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a review of noteworthy market trends, growth drivers and challenges. The report in addition also enumerates recent acquisitions, and other strategic industry activities. The report offers latent demand estimates and projections for World Children's Publishing market in dollar sales for the following regions: US, Europe, Asia-Pacific and Rest of World. The report offers latent demand estimates and projections for US Children's Publishing market by following product segments: Hardbound and Paperbound Books.

For more details about this market research report, please visit –

No comments: