200 Bloggers, 200 Books, 56 Publishers And One Hour

On Wed., Nov. 10, at 1 p.m., 200 bloggers will simultaneously publish reviews of 200 books printed on environmentally-friendly paper. By turning a spotlight on books printed using greener methods, Eco-Libris aims to raise consumer awareness about considering the environment when making book purchases. This year's participation of both bloggers and books has doubled from the event's inception last year.

The 200 books to be reviewed are in a variety of subjects including cooking, poetry, travel, green living, and history, and come from 56 publishers from the U.S., Canada, Australia, and the U.K. that are participating in the Green Books Campaign. This diversified group of publishers includes both small and large presses who all print books on recycled and/or FSC-certified paper.

Participating publishers include among others Penguin Group, Scholastic, Barefoot Books, McClelland & Stewart, Simon and Schuster Children's Publishing, Sterling Publishing, DK Publishing, Harvard Business Press, Island Press, North Atlantic Books, McGraw-Hill, ABRAMS and Picador.

"Although there's so much hype around e-books, books printed on paper still dominate the book market, and we want them to be as environmentally sound as possible," explains Raz Godelnik, co-founder and CEO of Eco-Libris. "Their share is still relatively small, but you can find a growing number of books printed responsibly and we hope this initiative will bring more exposure to such books. Through this campaign we want to encourage publishers to increase their green printing options and readers to take the environment into consideration when purchasing books."

Doug Pepper, president and publisher of 100-year-old publishing house
McClelland & Stewart, says he is delighted to participate in a program that ties in with the company's mission. "The Eco-Libris Green Books Campaign's positive "take action" message perfectly reflects our consistent use of recycled papers and our commitment to sustainable publishing as a whole," Pepper says.

Among the bloggers who will review the books there are many who participate in the campaign for the second time. One of them is Kim Allen-Niesen of the blog 'Bookstore People.' "Participating in the Green Books Campaign was such an education in green reading. I didn't have any idea how many publishers and writers are committed to creating books with as small an impact on the environment as possible. I discovered unique books because they were printed on recycled paper and I learned that books I've read for years are printed in a low impact manner. I'm looking forward to more surprises during this year's campaign, "Allen-Niesen says.