Tuesday, January 4, 2011

Digital Media Marketing - Marketing Your Digital Products Offline

By Carolyn Anderson

Digital products such as software and eBooks are hot items that you can buy online as downloadable items. However, if you are one of the eBook writers or software developers who want to market your products not only on the internet, you can actually find a lot of ways to market them offline as well.

For digital media marketing tips, you can actually store your eBook on CDs and DVDs and market them offline as well. Although downloading digital products is a convenient and easy way to sell information without having to print your eBooks for example, or publish it, but of course, many people would also want to have a tangible copy for their eBooks and software so they can bring it along with them.

If you are an eBook writer or someone who develops and sells software, you can also explore the option of putting your products into discs so that you can sell them offline to your friends, give them away as contest prizes or incentives, or sell them in flea markets. Putting it on CD or DVD also allows you to sell your products in online auction sites where you can sell them in sets or in bulk as well.

To help you sell your digital products offline, aside from your online efforts as well, here are a few tips that you might find useful.

- Use high quality discs if you want a long-lasting file. However, it is important to note that digital mediums may change over time, as floppy discs have become obsolete, the mediums existing today may also become obsolete in the near future, so make sure that you also remind yourself to upgrade your storage medium over time.

- Store your files or digital media in two or more backup mediums. Of course, you may never know what will happen to your one and only copy, so it is just commonsense and wise to have two or more copies of your eBook or your software.

- Keep your backup copies safe and secured. Of course, if you are marketing these products, you would surely want to make it available to many not just today but in the years to come, so make sure you can still provide copies in the future by making sure that you do have a backup file that can still be accessed in the future.

These are just a few of the things that you can do to help you market your digital media. Indeed, there are a lot of ways for your digital media marketing, but you have to keep in mind as well that even though you have a digital product, you can still market them offline to boost your sales and your profit.

Carolyn Anderson writes and markets her eBooks. To learn how you can copy your digital files on discs and sell them offline, check out digital media marketing. Also check out Easy Licensing Pro, where you can learn how to put up a successful online business without having to create your own products.

1 comment:

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