Monday, February 28, 2011

Barnes & Noble's New PubIt! Platform Grabs 11,000 Publishers and Authors

Barnes and Noble, Inc. reported major growth for its news PubIt! (, an easy-to-use digital publishing platform for independent publishers and authors. Since launching four months ago, more than 11,000 independent publishers and authors have joined the PubIt! community of booksellers, adding more than 65,000 new works to the NOOK Bookstore. In fact, there are currently 35 PubIt! titles among the Top 200 NOOK Books based on sales, and Barnes and Noble customers have purchased PubIt! works in more than 50 categories to date.

Barnes and Noble will also expand promotion for PubIt! titles and authors into its retail channels. In addition to in-store events, the company offers PubIt! authors and publishers access to the unique marketing and merchandising opportunities through the NOOK Bookstore, a PubIt! bestseller list and additional exposure through the Read In Store  program.

Authors have found great success with PubIt!. H.P. Mallory, author of Toil and Trouble, Fire Burn and Cauldron Bubble, and To Kill a Warlock, calls PubIt!, "an incredible experience… one of the best decisions I ever made." Mallory's paranormal romance books have become such a hit that she just signed a three-book deal with a major publishing house. Lori Brighton, author of A Night of Secrets, The Mind Readers and The Ghost Hunter, says, "PubIt! places publishing in the author's hands, which benefits not only the author, but also the reader."

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