Sunday, September 23, 2007

Arbor Books Helps Authors Rejected by Top Publishers

Arbor Books is launching new efforts to assist authors that have been rejected by mainstream literary agents and publishers.

"Independent publishing companies and self-published authors represent the future of the publishing industry," says Joel Hochman of Arbor Books. "They now control over 10% of the market."

The American Association of Publishers (AAP) has a limited membership that does not include the 12,000 publishers, including non-incorporated book publishing businesses, collected for the publishing industry from Biz Stats. In fact, The Book Industry Study Group has a report that indicates that there are at least 53,000 independent publishers.

Publishing industry statistics are not clear; however here is an attempt to name the top 10 book publishing conglomerates in the US with total net sales representing just under 70% of the industry's $25 billion sales, according to Thomas Nelson CEO Michael S. Hyatt:

1. Random House (18.0% market share)
2. Harper Collins (12.4% market share)
3. Pearson (9.1% market share)
4. Simon & Schuster (9.0% market share)
5. Hachette (5.9% market share)
6. Thomas Nelson (4.8% market share)
7. Holtzbrinck (4.6% market share)
8. Tyndale House (2.0% market share)
9. John Wiley (1.7% market share)
10. Scholastic (1.5% market share)

The industry as a whole is growing at a rate of about 10% net sales a year, according to AAP, and the number of titles are also exploding at a rate of about 10% annually.

Since opening its doors over 10 years ago, Arbor Books has helped more than 5,000 authors bring their stories to the printed page.

"Writing the book is only half the story," says Larry Leichman of Arbor Books. "What we provide are valuable, cost-effective marketing solutions that will result in the greatest possible exposure for your book."

Arbor Books’ full-time staff of 25 writers, designers and publicists, as well as 85 subcontractors, guide aspiring authors through the process of creating a winning manuscript, designing a cover, obtaining distribution, and marketing the finished product.

Cofounders of Arbor Books, Joel Hochman and Larry Leichman are publishing industry veterans and are listed in the Literary Market Place.

"The demand for editing, ghostwriting and marketing of self-published works has increased dramatically within the past few years," says Mr. Hochman.

"We are your one stop shop for getting your book out there," says Mr. Leichman. "Arbor Books has the expertise to help authors write, design, publish and market their books. We know the business inside out and we bring our know-how to every book project we undertake."


No comments: