Sunday, September 23, 2007

CEOs and Others Who Want to Write a Book Can Get Turnkey Help

Pawling Associates, a boutique copywriting/marketing firm with a growing roster of global clients, today announced it is partnering with best-selling non-fiction writer Byron Laursen to offer turnkey book proposals, ghostwriting and speechwriting.

"This is the logical next step," said G. Patrick Pawling, Founder of Pawling Associates LLC. "From PR to collateral to direct mail to words that drive sales, we’re integrating everything companies need to boost revenues and increase their visibility."

Added Pawling: "Books are great promotional vehicles for organizations and executives, but how do you get started? That’s where we come in. With a heavy hitter guiding you every step of the way, it’s a lot easier and faster. Every book proposal Byron has authored has drawn offers from major publishers – he’s literally batting 1,000."

Laursen, who also authors speeches for national businesspeople, co-wrote two N.Y. Times best-selling books with NBA legend Pat Riley: “The Winner Within” and “Showtime – Inside the Lakers’ Breakthrough Season.” He’s now interviewing leading neuroscientists for “BRAIN WAVE,” a 2008 book for St. Martin's Press, in collaboration with futurist Zack Lynch.

"Now we do it all, from single press releases to providing entire outsourced marketing/communications departments, to books," said Pawling. "If you want to economically increase sales and visibility, we’re your shop."

Former journalist and magazine writer G. Patrick Pawling founded his company nearly 10 years ago to "add fire and effectiveness" to the writing organizations need to drive sales. The company has since grown into a close-knit, creative union of experts in copywriting, PR, marketing, design and messaging.


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