Nick Williams is the latest in a growing band of authors to shun traditional publishing in favour of a new media approach.
Inspired by the growth of online social networks, and the power of word-of-mouth, Nick made the decision to make his 6th book freely downloadable - but with a unique twist...
He explains - "I wanted to create something quick and easy to read - something that would take hours to absorb instead of days. But most of all, I wanted an opportunity to encapsulate the nuggets of wisdom I've accumulated during my fifteen years of teaching - and to create a multimedia experience that would reignite the belief that it's possible to work for love AND money."
Having coached hundreds of disgruntled employees - in 15 different countries - Nick has discovered that negative attitudes and beliefs toward work cut across every cultural divide...
"I'm constantly amazed at how many people feel boxed-in, left out, or resentful of the career guidance they've received. I see my role as helping people to unlock a deeper sense of their own calling, and then to support them in making progress toward a new vision of work in their lives. Sometimes this manifests as a conventional job -- but often -- it can lead down the path of entrepreneurship."
Nick's ambitious goal is to give away a staggering one million copies of his book by the end of 2012. He explains - "The idea to set the goal at one million copies represents my belief in the importance of this material and its ability to change lives. Also, I know that setting such a huge challenge will push my creativity into high-gear. It's incredibly exciting!"
There's a long way to go before the finish line, but he's already finding an outpouring of support, and help is flowing in from surprising and unusual places.
"I feel like I'm on a mission to get the message out as widely as I possibly can. I've only just begun this journey, but I'm astonished by the passionate and generous response I'm getting."
Track Nick's progress by following the live counter on his website.
Get your copy of Nick's book at the Inspired Entrepreneur website.