The Internet has again ignited the book self-publishing flame for writers who are tired of rejection from traditional publishers, or want more of the royalty pie, or more creative control. But despite recent reports to the contrary, publishing a book—that sells—is not as simple as write, click and voilа. Authors' Day in San Diego on January 25 helps emerging authors recognize and avoid dangers, not only in the new self-publishing era, but in their books.
Some of Southern California's most prolific and knowledgeable authors and publishing industry experts converge for a day of eye-opening seminars. Again, the fourth annual event precedes SDSU's Annual Writers' Conference, both at the DoubleTree Hotel in San Diego/Mission Valley. This year's lineup includes publishing guru, Dan Poynter, public relations expert, Penny Sansevieri, and our luncheon speaker, Elle Newmark, a new author who boldly burst on the scene in December with an innovative, virtual book launch party concept.
"In past decades poor printing methods and dubious publishers made paupers of many self-publishing authors, but that was only part of the problem," says John F. Harnish, co-director with Jane M. Martin. "Readers demand quality and many self-published books were simply not good." Anyone can have a book published—sometimes even for "free" on a do-it-yourself website. But every field has its "experts" for good reason—publishing is no different. A good writer may not be artistic enough to create a compelling book cover design or know what makes a fascinating title, which are paramount to attracting readers. Without expert direction, most will fail to sell books beyond family and friends.
Authors' Day experts offer writers serious about selling books the essentials in editing, formatting, distribution, promotion, and creative marketing, and help solve the Internet's intricate mysteries that affect their books. Rounding out the conference are San Diego-based professionals, Bob Goodman owner of Silvercat publishing services firm; Jeniffer Thompson, author and owner of Monkey C Media web and print design company; Paulette Ensign, author and founder of Tips Products International; and LinDee Rochelle, author and owner of Penchant for Penning writing, editing and PR firm.