- Who your audience is
- What they want to know
- Why they need your book
- How your book is going to help them better than anyone else's book out there
I admire anyone who has the desire to write a book, especially a nonfiction book that is designed to share information that the author has and I don't. When I talk to authors, however, many of them don't look much beyond their desire to write a book. They fail to take into consideration their future audience, their future readers. They want to roam and ramble through their topic, much like taking a wandering stroll through the woods without a map or a compass. What is likely to happen is that hiker is going to get lost.