A leading publisher and a handbag maker are partnering to launch "Book in a Bag," a year-long giveaway of chic handbags filled with the newest fashion fiction.
The promotion -- featuring books by popular Avon A authors such as Meg Cabot, Marian Keyes, and Kathleen Tessaro, and handbags from the fashion-forward SAK -- "is our salute to the fans of style and stylish fiction," says Liate Stehlik, Avon's publisher. The SAK is a brand known for using signature textures and textiles, and has been featured in fashion and lifestyle magazines like People Magazine's Style Watch, Allure, and Self.
Kicking off the promotion in May 2008, 15 lucky entrants will win three of Avon A's new release fiction titles -- Jean Reynolds Page's "The Space Between Before and After," Kerry Reichs' "The Best Day of Someone Else's Life," and Elizabeth Noble's "Things I Want My Daughter to Know" -- in a trendy Silverlake Canvas Convertible Satchel.
June's monthly giveaway will feature The SAK's fashionable Bennett Rope Small Tote, brimming with the following books: "Queen of Babble in the Big City," by Meg Cabot; "This Charming Man," by Marian Keyes; "Not Another Bad Date," by Rachel Gibson.
Acclaimed author DeLaune Michel, whose book, "The Safety of Secrets," will be featured in July's "Book in a Bag" giveaway, enthusiastically endorses the promotion, saying, "I love those bags and the books -- it is beyond thrilling that my book will be in such company."
After the promotion kick off's in May 2008, entrants can preview and register monthly to win a fashion-savvy handbag from The SAK and the newest fashion fiction offerings from Avon A by visiting http://www.thesak.com/home/harpercollins/ (from May 1 to May 15, 2008); or http://www.harpercollins.com/bookinabag (from May 15, 2008 through April 30, 2009).