Sunday, March 28, 2010

The Authors Marketing Powerhouse

Don McCauley of the Free Publicity Focus Group and Danielle Hampson of announced The Authors Show radio and TV weekly broadcast schedule and new Book Marketing member listings.

Book Marketing, branded as 'The Authors Marketing Powerhouse', allows authors and publishers the opportunity to upload photos, bios, book covers, video and book trailers. The site also offers discussion forums, segmented special interest groups and allows for event listings. Each author can develop a personalized page. In addition the site allows for integration with Facebook and Twitter. The site is a joint collaboration, developed by Don McCauley of the Free Publicity Focus Group and Danielle Hampson, CEO of

"We believe this site offers a real opportunity for authors and publishers," stated Mr. McCauley, "as the site offers so many options, opportunities and possibilities. It can be treated as a place to create awareness of one's work while, at the same time, the site allows the author to network with like-minded individuals. The segmented groups allow for the exchange of book marketing ideas, while the discussion forums can serve as an educational resource for those who may have a need to increase their own knowledge in regards to creating marketing and publicity plans that produce real results. All of this can be integrated with social networking technologies. The site can serve as a centralized hub for book marketing activity, education and networking."

Group discussions include website design and search engine optimization, marketing and publicity, audio and video, writing fiction and writing non-fiction. There are segmented group discussion for children's authors and Christian authors. Forum discussions include book marketing strategies and website optimization strategies. Groups and discussions can be created by participants, subject to moderator approval. Help A Publisher Publish You (HAPPY), offered through, is a weekly listing of publishers and agents sent to participants of the list service.

Appearances on The Authors Show, Internet radio and tv versions, are produced by Danielle Hampson of The shows offer professionally produced radio and TV interviews that are broadcast worldwide. This upcoming scheduled radio lineup includes Amanda Renyard, author of War of Love, Kenneth Weene, author of Widows Walk, Janet Glaser, author of Escape From Truth And Love, JD Webb, author of Moon Over Chicago and Nicolas Sansone, author of Shooting Angels.

"Our goal with this site," said Ms. Hampson, "is to create a one stop resource that covers all the bases in regards to creating success for authors in an Internet marketing environment. The colloboration between us allows authors to take advantage of getting the word out through Book Marketing, while participating in networking resources, group discussions, publisher information listings, full service audio and video production, publicity and marketing resources and much more, all found at one centralized location. As the site grows and evolves, the value of this resource will only increase."

Don McCauley is the facilitator of the Free Publicity Focus Group, a marketing and publicity firm. He also serves as the host of The Authors Show Radio. Danielle Hampson is the Executive Producer of The Authors Show radio group of programs, The Authors Show TV version and is the CEO of

More information is available by visiting the Book Marketing site at

Fastpencil Launches New Bookbuy Widget

FastPencil continues to remove inefficiencies in the book authoring, publishing and sales processes by launching the FastPencil BookBuy Widget bringing the bookstore to readers everywhere they hang out on the web. The next generation FastPencil publishing service gives authors full control of content, price, distribution and new integrated features to offer direct selling and increase book awareness.

With the book selling widget, FastPencil completely changes book commerce for authors by extending beyond the limitations of Amazon and other on- and off- line bookstores. When a consumer decides to purchase a book, the FastPencil BookBuy Widget presents them with the easiest possible way to purchase it right now. Unlike Amazon and other online bookstores the BookBuy Widget is customized to sell a specific book directly within the reader's current context of articles, comments and posts found throughout the web.

"Once a book is written, it's all about promotion, which is traditionally the Achilles' heal for most authors," said Steve Wilson, FastPencil Co-Founder and CEO. "Gone are the days of publishers vying for shelf space to sell books. The FastPencil BookBuy Widget empowers authors with the tools to connect directly with their readers to sell more books and make higher profits."

Authors can post the FastPencil BookBuy Widget anywhere on the web including Facebook and blogs, enabling readers to instantly preview and purchase their book.

For regular FastPencil updates:
Become a Fan on Facebook at

Free Application for Reading Kindle Books on the Mac, Inc. announced "Kindle for Mac," a free application that lets readers around the world enjoy Kindle books on their Mac computers. The U.S. Kindle Store ( currently offers over 450,000 books, including New Releases and 102 of 111 New York Times Bestsellers, and is the only place to find some of today’s most popular books in digital format. Kindle books can now be read on the Kindle, Kindle DX, iPhone, iPod touch, BlackBerry, PC and Mac, and soon the iPad. Customers in over 100 countries can go to to download the Kindle for Mac application for free today.

Kindle for Mac features Amazon’s Whispersync technology that automatically saves and synchronizes bookmarks and last page read across devices. Whether customers are reading Kindle books on a Kindle, Kindle DX, or one of the free Kindle applications, they can always have their reading with them and never lose their place. With Kindle for Mac, a customer can read some on their Mac, read some on their Kindle, and always pick up where they left off.

Authorhouse Introduces New Premium Nonfiction Publishing Packages

AuthorHouse, the leading provider of self-publishing, marketing, and bookselling services for authors around the globe, has unveiled a pair of premium nonfiction book publishing packages featuring advanced marketing and promotional offerings.

The Cornerstone Nonfiction Publishing Package blends the best in professional publishing services with top-notch marketing services to help give authors new options when launching books into an increasingly competitive marketplace. Features of the package include three years of enrollment in the Booksellers Return Program and a professional book signing kit.

The Springboard Nonfiction Publishing Package combines many features from Cornerstone package with AuthorHouse's Express Review Service, a targeted ad in Radio-TV Interview Report and more. The array of services can help any author make his or her mark on the literary world.

To learn about publishing your book, log on to

Sunday, March 21, 2010

Xlibris Introduces The Guardian Weekly Marketing Packages

How do I effectively promote my book? This is the question most commonly asked by self-published authors. Xlibris offers the perfect book marketing solution. By teaming up with one of the most respected names in the publishing industry, Xlibris offers authors the perfect platform from, which to launch a promotional campaign. Xlibris introduces The Guardian Weekly Marketing Packages.

First published in 1919, just one week after the end of WW1, The Guardian Weekly has become one of the largest international weekly newspapers. With a loyal readership of over 260,000 subscribers The Guardian weekly is the most reliable source of world news for prominent individuals, including numerous world leaders.

The Guardian Weekly features book reviews for another internationally respected publication, The Washington Post. Their global readership base alone spans more than 180 countries. The Xlibris Guardian Weekly Marketing Package provides a Slot Ad in The Washington Post's book review and features an Optimized Newswire to get your book direct to the world's media. Authors may also opt to include an E-mail Marketing Campaign to reach out to hundreds of thousands more book lovers, truly optimizing your book marketing plan and your potential to generate book sales.

Launch your book promotion campaign on a global scale through Xlibris. Take advantage of a world-class collaboration between two of the publishing industry's most well established institutions through The Guardian Weekly Marketing Packages. Website:

Learn How To Self-publish And Sell Books Online with Jexbo Author Series

Today,, the site that helps self-published authors sell books online at, announced two, new interviews. Each week, Jill Exler, jexbo Founder, interviews different authors to discover their self-publishing secrets, insights and personal stories on her blog at and SmallBiz America channel, “jexbo – Help for Self-Published Authors” at

"So far, the authors that we've interviewed have provided valuable insights and tips to help other authors succeed," states Exler. “Through these brief interviews, we provide free information to help people learn about the self-publishing process.”

Check out Jill's new interviews with self-published authors:

- Rowena Cherry, author of Forced Mate, available at and

- Dennis AuBuchon, author of "Integrity: Do You Have It? 2nd edition"

With jexbo and SmallBiz America's channel at, now authors and small business owners can:

- Learn the latest, self-publishing trends;

- Save time and money by listing their books for free with no long-term contracts, reach a worldwide audience of potential customers, and opt-in or out at their convenience;

- Market and sell books with a free Web page, access customized bookmarks and share marketing tips on the online forum;

- Control pricing, change marketing messages at any time and talk directly to customers; and

- Turn a manuscript into an eBook, audio book or both and receive distribution and publicity via major online channels.

"All of these interviews help authors easily access all of the information they need to sell books online directly to customers and access a large, distribution channel," states Exler. "Plus, jexbo readers can find more than 60 titles in numerous categories for all ages that they won’t see anywhere else."

Need help selling and marketing your book? For more information and to claim your exclusive, no-cost eReport, "The Top 5 Ways to Get Free Publicity for Your Self-Published Book Now," visit

Who is Responsible for Policing Fraud in Nonfiction Books?

With the latest controversy surrounding the recall of "The Last Train From Hiroshima" by Charles Pellegrino, the book publishing industry is having to take a hard look at the line between creative nonfiction and fiction.

In a time when self-publishing and digital publishing let anyone with a computer create a book, the traditional publishing establishment is positioning itself as one that has a product of premium quality. Publishers, however, still maintain that the responsibility for errors and falsifications lies with authors.

With the introduction of the iPad and the continued success of the Kindle device, more and more electronically published books will see increased attention. Will consumers care about the integrity of what they're reading or do they just want a good read?

Follow the publishing industry at Book Publishing Industry Today:

Latest Charles Pellegrino news -

Sunday, March 14, 2010

Best-Selling Author Jordan Rubin Recovers $55,000 from Strang Communications in Royalties Dispute

Natural health expert and author Jordan Rubin has recovered $55,000 from Strang Communications in a dispute that revealed the faith-based publisher improperly withheld royalties payments for three years from the paperback edition of his New York Times bestseller The Maker's Diet. Rubin said he was forced to file an arbitration claim after numerous requests and attempts to settle the matter were ignored.

"I wanted to believe this was an honest mistake," said Rubin. "But Strang's refusal to acknowledge our requests to review royalty statements eventually left me with no other remedy except to take legal action."

Rubin said he first notified his literary agent, Tom Winters, to review statements from Strang in March 2009 because he believed the publisher had failed to pay him royalties he was owed. Winters said he was perplexed when Strang repeatedly failed to produce the statements and recommended that Rubin should consult an attorney. Rubin retained Sean Ellsworth and Nick Bravin of Ellsworth Law Firm, P.A. in Miami, who filed an arbitration claim on June 3, 2009.

According to Ellsworth, Strang claimed that Rubin was not entitled to review royalty statements. However, after more than six months when arbitrators were preparing to finalize procedures and deadlines that would apply to the case, Strang produced royalty statements and acknowledged it had underpaid Rubin $36,620.91. In addition, the statements proved that Strang improperly withheld some royalty payments for nearly three years, which resulted in Strang's agreement to pay interest on royalties owed and Rubin's attorney's fees, pushing the total to over $55,000.

"When I signed my initial literary contract, I trusted my publisher to honor the agreement they put forth," said Rubin. "I was very disappointed to discover that earned royalties were withheld for up to three years, but I am pleased that justice has prevailed."

Rubin has authored more than 20 health titles and is the founder of Garden of Life, a leading whole foods nutritional supplements company. Strang Communications is a multimedia corporation founded by Stephen Strang in 1975 which includes its publishing division, Strang Book Group, with eight imprints including Charisma House, Siloam and Casa Creacion. Strang also publishes the magazines Christian Life, Ministry Today and Christian Retailing.

Ellsworth added, "We are pleased we could recover what was owed to Jordan Rubin. It's just unfortunate that it took so much legal wrangling to in order for the publisher to do the right thing."

Find Win-Win Opportunities for Publishing Innovation at Digital Publishing Asia Pacific 2010

Traditional publishing industry is experiencing a new surge of digitization after completing the evolution from "type and fire" to "laser and electronics." Building from the basis of the traditional publishing industry, and employing the strength of the advantage of modern high-tech information technology, digital publishing has entered a stage of rapid development by virtue of the vigorous support of the government as well as active promotion by enterprises within the industry.

Since digital publishing has been widely recognized as the direction of future development in the publishing industry, the question is no longer, "To do or not to do?" but rather, "How do we do this?" The Chinese government also attaches great importance to the digital publishing industry. The Chinese digital publishing industry had a registered output of RMB53 billion at the end of 2008, a year-on-year increase of 46.42%. China Telecom, which boasted 513.5 million subscribers as of the end of October 2009, already offers e-readers in China and sells e-books on its Mobile Market online store. Presently, the number of individual e-reading terminals in China exceeds 0.18 billion, and the population of phone netizens has reached 50 million.

Digital Publishing Asia Pacific 2010 will be held from June 9th to 10th, 2010. It is specially designed for publishers and distributors, software and hardware companies, telecommunications companies, digital retailers and other leaders in the digital publishing industry. It examines, explores and debates the hot-button issues facing the publishing and telecommunications industries in today's digital media world. It provides you with a golden opportunity to meet the top-level policy-makers and executives, and to truly understand the current developmental and strategic direction of the publishing industry from viewpoints across the world. Also, it presents the rare chance to meet digital media gurus to discuss cutting-edge innovations and exciting business ventures.

About 20 industry professionals have committed to deliver speeches at this event, including Nie Zhenning, President of China Publishing Group; Dev Ganesan, President and CEO of Aptara; Maurice Kwong, Managing Director of Springer Asia; Shasha Chang, CEO of Wolters Kluwer China; Tang Chao, President of Dragonsource Group; Mikio Amaya, President of Papyless Co., Ltd.; Zhao Ge, CEO of Beijing Founder Network and Beijing Founder Apabi; Shinya Nozaki, President of Celsys, Inc.; Richard Wan, CEO of E-Book Systems Asia; and Jo Lusby, Managing Director of Penguin North Asia.

Digital Publishing Asia Pacific 2010 highlight trends and predictions for 2011 and examines the key areas that are getting venture capitalists fired up for the year ahead. The conference will also explore the forces driving commercial success in digital media; whether paid content can be made to work; monetizing video and mobile content; and the best routes to maximize sales. As such, the conference is of particular interest to those working in such areas as: publishing, distribution, retailing, digital hardware and software, telecommunication, digital solutions, digital media and other leaders of the digital publishing industry.

Please log on the official event website

New Digital Services for Publishers

O'Reilly Media announced today an innovative new digital service at O'Reilly's Tools of Change for Publishing Conference in New York City.

O'Reilly's new division aims to help publishers meet the demands and challenges of the 21st century. For publishers to succeed today, their content must be available in multiple formats, distributed through many channels. There’s much to understand and do, including converting and formatting files, finding and managing distribution channels, sales and marketing, and collecting and analyzing sales data.

At O'Reilly, we already do all this for our own content and for Microsoft Press. Indeed, over the past four years, O'Reilly has invested in a technical toolchain that allows us to easily open new markets and channels. Beginning today O'Reilly will make our digital toolchain and sales and marketing capabilities available to every other publisher.

The new digital distribution service division will be led by publishing expert Pascal Honscher, an 11-year veteran with O'Reilly.

"Any individual publisher who wants to enter the digital marketplace effectively must make significant up-front investments, overcome many technical challenges, and then hope they've made all the right decisions. At O'Reilly, we've done it--and we've done it successfully," said Honscher, General Manager, Digital Distribution.

"By offering a single point of entry to the broad digital marketplace, and fronting our technology with a dedicated sales and marketing team who are always scouting for new opportunities, O'Reilly takes all the complexities out of going digital," Honscher added.

Working with O'Reilly, publishers can get their content into multiple eRetailers including Apple App Store, Amazon Kindle, Android Market, Kobo, B&N Nook, and more.

Simply put, all publishers need to do is provide the content and O'Reilly will do the rest. Here are the services O'Reilly offers:

- A single point of entry: we aggregate your content and push it out to the dynamic marketplace of ebooks and other digital channels
- Dedicated sales and marketing team actively develops and cultivates strong working relationships with existing and emerging distribution channels
- Easy access to a broad digital market without the up-front cost of creating and maintaining your own digital toolchain or distribution capabilities
- Secure storage, access, and distribution of your digital assets and metadata in our content warehouse
- Integrated, web-based publishing platform encourages direct community feedback, brings your authors closer to their audiences, and helps you develop a responsive and agile product development process
- Quick, efficient, and error-free conversion of your content into digital distribution formats with O’Reilly’s Document Conversion Services
- Easy-to-understand, transparent pricing model
- No up-front charges: you don’t pay us until your content starts to sell
- Flexible pricing strategies: define your own or work with our sales and research teams to identify and maximize revenue
- Custom channel selection for your products ensures that you have control over how and where your products are distributed
- Powerful reporting and analytics that aggregate channel sales data in a unified view and provides digital marketplace trends
- Have it your way: you can go with the complete package or select from our a-la-carte menu of services, including integration of our technology directly into your core infrastructure

For more information, please visit us online at, or email

Monday, March 8, 2010

Idaho Author, Terry Rich Hartley, Returns To Fiction Writing

Dr. Terry Rich Hartley is a former research psychologist, psychology professor, and journalist who has recently returned to his first love of fiction writing.

In the early 1980's he sold seven science fiction stories and worked as a writer and copy editor for the Twin Falls, Idaho, Times-News. He then went to The Glens Falls, New York, Post-Star, where he earned two first-place awards for his satirical column and a third one for business/finance editing by the New York State Associated Press Association.

Among Hartley's academic achievements are a bachelor's degree in psychology from Skidmore College, a doctorate in social psychology from the University of Nevada, Reno, and a postdoctoral fellowship in biological psychology from the University of Oklahoma School of Medicine.

In the 1990s Hartley was a research psychologist at the Behavioral Sciences Labs in Oklahoma City and, from 2000-2005, an adjunct assistant professor in the Boise State University Dept. of Psychology.

He's an avid outdoorsman who currently lives in Idaho's Hagerman Valley along the Snake River with his wife and their Labrador retriever.

"Paranoia on River Road" is a 1-hour audio story read by Sean Pratt that tells the story of when a dispatcher sends Deputy Sheriff Lita Echeveria to a ghoulish burial site. A professor isolates himself in Mystic Canyon after apparently going mad. A wealthy retired farmer lives in denial of child abuse. A mysterious blonde girl and a dog point the way to criminal evidence before disappearing. The interaction of these characters cracks the boundaries of normal/abnormal psychology and criminal justice/cosmic punishment. Hartley's psychological knowledge and experience is infused in the storyline and makes it a compelling account that captures the listener's attention to the very end.

The audio recording is performed by Sean Pratt who has recorded more than 500 books in almost every genre and is a six time winner of AudioFile Magazine's, Earphones Award and two time nominee for the prestigious Audie Award.

"Paranoia on River Road", released Feb. 7, 2010. The story is available on CD for $5.49 and MP3 download for $4.99 at Electronic copies can be purchased at various eBook locations on the web and are listed at the Mind Wings Audio website.

Two sci-fi blog fiction authors get creative and re-write the book on fiction online

Using the power of online publishing and the viral nature of social networking, storytellers Andy Scearce and his Kansas-City-based brother, Steve, have created a speculative science fiction tale of time travel, deep space exploration, and dangerous genetic tampering that has captured the attention of readers across the globe in just over two months from their first posting.

Beginning with a small online collaboration in December of 2009, blog fiction writers Andy Scearce and Steve Scearce, have quickly created a science fiction phenomenon. Their science fiction story is told in blog format, in which their two separate websites represent each end of the story arc. The Station 151 blog site represents the story in present-day Antarctica. The Unknown Transmission site represents the opposite end of the story 176 years in the future.

The two blog sites update with new story segments and chapters nearly every day of the week. To date, their two sites have thrilled thousands of online readers in over fifty countries world-wide. More amazing is the fact that these previously-unknown writers have leveraged the power of social media sites (Facebook, Twitter, Digg, Reddit, StumbleUpon, and Mixx) to attract targeted readers, and generate masses of repeat traffic from online science fiction enthusiasts everywhere.

Interested readers can find the whole story at the websites for Unknown Transmission and Station 151 via the following URLs:

About The Authors:
Brothers Andy and Steve Scearce developed an interest in fiction writing, during their internships at an arts and entertainment magazine based in the Midwest. This is their first collaborative project.

The Adventures Of Ford Fairlane Author Launches Story Sequel Website

A newly launched Website marking the 20th anniversary of The Adventures Of Ford Fairlane, the controversial 1990 motion picture released by 20th Century Fox, directed by Renny Harlin, and starring Andrew Dice Clay, is offering Ford Fairlane fans for the first time the original stories on which the movie was based. The website,, also promises a story sequel if 1001 emails are received by May 1, 2010.

Unavailable since first publication in 1980 as serialized weekly episodes in the New York Rocker and the LA Weekly, the stories were written by journalist and screenwriter Rex Weiner. In the two gritty tales, private eye Ford Fairlane, the music industry's "rock n roll detective," solves cases involving the punk rock and new wave scenes in New York City and Los Angeles in the late-1970's.

"The Adventures of Ford Fairlane has become a worldwide cult classic with a dedicated fanbase around the world," said Rex Weiner. "In response to many requests, I'm pleased to offer these stories in which I created the character played on the big screen by Andrew Dice Clay--and a new story sequel if enough fans demand it."