Sunday, September 26, 2010

Digital Media Marketing - Marketing Your Digital Products Offline by Carolyn Anderson

Digital products such as software and eBooks are hot items that you can buy online as downloadable items. However, if you are one of the eBook writers or software developers who want to market your products not only on the internet, you can actually find a lot of ways to market them offline as well.

For digital media marketing tips, you can actually store your eBook on CDs and DVDs and market them offline as well. Although downloading digital products is a convenient and easy way to sell information without having to print your eBooks for example, or publish it, but of course, many people would also want to have a tangible copy for their eBooks and software so they can bring it along with them.

If you are an eBook writer or someone who develops and sells software, you can also explore the option of putting your products into discs so that you can sell them offline to your friends, give them away as contest prizes or incentives, or sell them in flea markets. Putting it on CD or DVD also allows you to sell your products in online auction sites where you can sell them in sets or in bulk as well.

To help you sell your digital products offline, aside from your online efforts as well, here are a few tips that you might find useful.

- Use high quality discs if you want a long-lasting file. However, it is important to note that digital mediums may change over time, as floppy discs have become obsolete, the mediums existing today may also become obsolete in the near future, so make sure that you also remind yourself to upgrade your storage medium over time.

- Store your files or digital media in two or more backup mediums. Of course, you may never know what will happen to your one and only copy, so it is just commonsense and wise to have two or more copies of your eBook or your software.

- Keep your backup copies safe and secured. Of course, if you are marketing these products, you would surely want to make it available to many not just today but in the years to come, so make sure you can still provide copies in the future by making sure that you do have a backup file that can still be accessed in the future.

These are just a few of the things that you can do to help you market your digital media. Indeed, there are a lot of ways for your digital media marketing, but you have to keep in mind as well that even though you have a digital product, you can still market them offline to boost your sales and your profit.

Carolyn Anderson writes and markets her eBooks. To learn how you can copy your digital files on discs and sell them offline, check out digital media marketing. Also check out Easy Licensing Pro, where you can learn how to put up a successful online business without having to create your own products.

Former Scribd Authors Invited to Join Wattpad's Social Writing Community

Writers of fiction and poetry who are dissatisfied with recent changes to Scribd policies are invited to experience Wattpad, the world's most popular eBook community. Last month, Scribd introduced a program where older files are automatically placed behind a pay wall that readers must pay Scribd in order to access – a move many authors likened to profiting on content without the writer's consent and contrary to the principle of open access. Authors of fiction and poetry who would like to provide free access to their work are encouraged to visit Wattpad's social reading platform.

Wattpad is a viral space for authors to interact with the millions of readers from around the world that visit Wattpad every month. Stories posted to Wattpad are automatically made available on over 1,000 eReaders and mobile devices, including iPhone, iPad, BlackBerry and Android phones. Content shared on Wattpad remains the sole property of the author.

"Respecting writers' copyright and giving them 100% control of their own content has always been one of Wattpad's core values," says Allen Lau, CEO and Co-founder of Wattpad. "Writers who post their work on Wattpad benefit from complete transparency as well as the opportunity to connect with readers in a more interactive and meaningful way"

Also known as "YouTube for eBooks + Facebook/Twitter for Writers", Wattpad is a friendly writing and reading community that allows professional authors, self-published writers and writing hobbyists to market their work and engage with readers on a variety of device platforms. Authors interested in moving their work to Wattpad and who require any assistance can contact Wattpad at


New writers need a kick-in-the-pants method to get them writing.

Books on writing are driving writers away from the craft of writing and turning them into authors of "stereo instructions" or causing them not to write at all. The state of writing instruction in the modern era focuses too highly on generating a massive amount of supporting material (little of which will ever be used in the final draft) and sucks all of the excitement for writing out of the would-be scribe. The passion for writing has been lost in a sea of technical outlining that pervades every aspect of writing from fiction to marketing. What is worse is that most wannabe writers get so frustrated with the entire mandated minutia surrounding the art that they abandon their efforts altogether.

Author Nicholas Iandolo has written a book that addresses this very concern. "I have found through my teaching efforts that writers start out with great passion and fire but invariably let their fears and self-consciousness over the writing process thwart their grand endeavors." This is where his book 'Cut The Crap and WRITE THAT DAMN SCREENPLAY!' comes in. It is the concise no baloney-salami book on screenwriting, written to get the new writer past those inhibitions to stop making excuses and get the writing done.

'Cut The Crap and WRITE THAT DAMN SCREENPLAY!' not only motivates the writer by screaming directly into their creative soul, it also provides simple yet effective tools that help them quickly and efficiently get those stories together. Furthermore, writers can apply the principles in this book to any form of written discourse from novels, business proposals, magazine articles, to ad campaigns-this book goes well beyond its gritty title.

"Cut the Crap is amazing; easily the best script advice I've ever seen… It is the Full Metal Jacket drill sergeant of screenwriting books… this is a book for writers, and if you aren't one when you start reading, you'll be one when you're done," says Daniel Thron, Filmmaker, Los Angeles CA.

Writers do not your waste time pouring over writing books that you are never going to finish reading let alone carry out all of their inane writing exercises. 'Cut The Crap and WRITE THAT DAMN SCREENPLAY!' is a quick read and even quicker at getting you writing!

'Cut The Crap and WRITE THAT DAMN SCREENPLAY!' is on sale now at and available in eBook format for Apple's iPad & iPhone. Find Nicholas Iandolo on Facebook at: cutthecrapandwrite, and follow him on Twitter @cutcrapwrite. Visit to learn more about the author and his work.

Open Book Alliance Applauds Congressional Hearing into Online Competition

On Thursday, September 16, the House Judiciary Subcommittee on Courts and Competition Policy will explore growing concerns about anti-competitive and monopolistic practices taking place online. The Open Book Alliance applauds the action and urges the subcommittee to use the hearing to continue their examination of the threat to online competition presented by the proposed Google Book Settlement and its role in usurping the rights of authors, academic researchers, libraries, independent publishers, and others.

The hearing, titled "Competition in the Evolving Digital Marketplace," is an opportunity for members to make inquiries on the anti-trust implications of the proposed settlement. This is not the first time the committee has explored the Google Book Settlement or heard concerns from regulators and consumer advocates about anti-competitive practices from Google.

"The committee is right to consider these issues," said Peter Brantley, cofounder of the Open Book Alliance. "Chairman Johnson brought a healthy dose of skepticism to the Google Book Settlement hearing last fall. He focused on the class, copyright, anti-trust and monopolization concerns that have been voiced by myriad stakeholders, including the U.S. Government, through the Department of Justice. Our hope is that the subcommittee will continue to look at the effects and dangerous precedent that could be set by the proposed Google Book Settlement."

During a prior House Judiciary Committee hearing on the Google Book Settlement in September 2009, the U.S. Register of Copyrights, Mary Beth Peters, testified that the Google Book Settlement, "inappropriately creates something similar to a compulsory license for works, unfairly alters the property interests of millions of rights-holders of out-of-print works without any Congressional oversight and has the capacity to create diplomatic stress for the United States."

The U.S. Justice Department believes the Google Book Settlement would enable broad dangers for online competition. In a February 2010 court filing, the Antitrust Division concluded that:

"…Google's exclusive access to millions and millions of books may well benefit Google's existing online search business. Google already holds a relatively dominant market share in that market. That dominance may be further entrenched by its exclusive access to content through the [proposed settlement]. Content that can be discovered by only one search engine offers that search engine at least some protection from competition. This outcome has not been achieved by a technological advance in search or by operation of normal market forces; rather, it is the direct product of scanning millions of books without the copyright holders' consent and then using Rule 23 to achieve results not otherwise obtainable in the market."

The Open Book Alliance agrees with the Department of Justice that the proposed Google Book Settlement could have sweeping, negative repercussions for online competition. Thursday's hearing will hopefully give careful scrutiny to the important copyright and competition policy issues the proposed settlement raises and consider legislative or regulatory measures that could address the fundamental unfairness of making public policy and re-crafting copyright law through litigation.

Tuesday, September 21, 2010

Blog Tours for Books Gaining in Popularity

Authors with new book releases are gaining exposure by turning to blog tours more and more, says online publicist Diane Saarinen. Instead of physically traveling from bookstore to bookstore, authors are scheduling virtual online tours where their new novels or memoirs are featured in popular book blogs.

"An author might be scheduled to appear in anywhere from eight to eighteen blogs. Their book will be in the spotlight with a review, and often there is participation from the author with a guest post or interview. It really helps start an online conversation about the book," says Saarinen, who has arranged tours for best-selling and prize-winning novels.

A study by Jupiter Research and Buzzlogic indicated that blogs influence consumers more than social networks. Findings from Rubicon also revealed that online word-of-mouth (WOM) was second only to in-person recommendation, a factor that should be taken into consideration when an author is planning publicity. And an LA Times article recently focused on the growing influence of book bloggers, stating this "vibrant online community is attractive to imprints that want to get attention for releases, some of which might not be written about elsewhere."

Saarinen suggests the most important step in planning a blog tour is to coordinate early – often months before the book hits the shelves. "A really popular blogger's dance card will be full. You need to approach them well in advance." Saarinen's web site is

Author & Pastor Max Lucado Reaches 100 Million Products in Print

Author and Pastor Max Lucado has 100 million products in print since his first book was published 25 years ago. Lucado's writings have been published in a wide variety of formats including trade books, gift books, children's books, study Bibles, devotionals, commentaries, animated children's videos, calendars, greeting cards, teaching curriculum and licensed gift products.

Of the 100 million products in print, 80 million are books. Lucado's first book, On the Anvil, was released in 1985. His latest book, Outlive Your Life: You Were Made to Make a Difference, releases tomorrow from Thomas Nelson. Currently his books have been translated into more than 40 languages.

Lucado's books have appeared on every major best-seller list including Publishers Weekly, USA Today, The New York Times, the Evangelical Christian Publishers Association and the Christian Booksellers Association. Lucado has been featured on many national media programs through the years, including "Fox & Friends," "The Today Show" and "Good Morning America" in the last year alone.

Thomas Nelson has been Lucado's long-term publisher and executives salute this significant achievement. Says David Moberg, senior vice president and group publisher for Non-Fiction at Thomas Nelson: "It is both stunning and humbling to consider 100 million products in print for Max. His writing has shaped millions—almost a generation--in their beliefs on grace, forgiveness and God's love."

Adds Lucado: "God has blessed me with such a great team. Editors, management, creative thinkers…they are the best. I'm especially thankful for the management skills of Steve Green who has overseen my publishing for over two decades. He has built a team that exceeds expectations."

Max Lucado and his wife Denalyn live in San Antonio, Texas, where he is the Minister of Preaching at Oak Hills Church. More on Max Lucado, can be found at

Sunday, September 12, 2010

Writing a Book - 4 Easy Tips to Help You to Write Your Book by Angela Booth

Writing a book always takes longer than you think it will. However it shouldn't take forever. In this article we'll look at four easy tips which will help you to get your book written, and probably more quickly than you think possible.

I've written many books, both for print and for digital publication. I love developing books because I love the feeling of getting into a process and having lots to write. However, whether you love to create books or not, these tips will help you.

Here they are.

1. Remember That Creation Is a Process

The temptation when you're writing is to go back and constantly tinker with what you've written. You generate six words, decide that they're the wrong words, so you delete them and type several other words. Then you'll decide that those words are totally stupid, and you can do better... so you delete them again.

That's the fast road to madness.

Start, and keep writing. You can always fix it later, during the editing process. Keep a forward momentum when you keep going.

2. Avoid Obsessive Re-Reading

A book which takes several hours to read has taken several months, and sometimes several years, to write. Considering that you've only got a certain number of hours each day to spend on your book, avoid re-reading what you've written as much as possible. Re-reading wastes time you should be spending developing your book.

Reread the last page, but no more. Then start writing.

3. Outline: Just Do It

If you don't outline, get into the habit. Your outline can be a simple list of what you intend to cover in the book. If you don't outline, chances are you won't finish the book because you'll lose momentum.

I know many novelists who maintain that if they don't know happens in the book, the reader won't know either. Unfortunately, if you don't know what happens you're operating without a safety net. You'll paint yourself into a corner, or you'll wander off on weird tangents.

4. You Don't Need to Start at the Beginning

If you remember this one simple rule, you'll write many more books. Once you've completed your tentative outline, feel free to work on whatever chapter or scene strikes your mood on a particular day.

If you're writing a novel, and want to write a scene which takes place in the middle of the book, feel free. Alternatively if you're writing nonfiction, there's nothing stopping you from writing Chapter Eight before you write Chapter One. It's completely up to you.

Try these four tips. They'll not only help you to complete your book, but will also help you to build good writing habits.

Want to write a book? You can, with Angela Booth's comprehensive Write a Book Collection. Discover the secrets and develop the skills you need to write ANY book, from how-to guides to novels and memoirs. Angela's been writing since the 1970s, and she shares her secrets with you. Her Just Write A Book Blog helps you to write a book and get it published.

Jumpstart Writing a Book - Tip 2 - Write a Short Book First by Earma Brown

Are you writing your first book yet? No worries, you might have the same problem a friend of mine had with getting started. She told me I could save my procrastination speech. She was not procrastinating. She agreed with the principle that now is better than later. She was more than ready to write it this year.

But she lacked the know how and simple steps to get from (a) getting started to (z) completed book. Years later, I found out she took my advice. Her book is now finished, published and selling well in the marketplace. She explained the single tip that helped her the most was this: Write a short book first.

When she first mentioned it to me, I thought I must share this principle. I know there are others that can relate. For example, when I was writing my first book. I kept writing and writing, until my book was becoming a huge monster.

Of course, I thought at first I would struggle with coming up with enough information. That was not the case. It was getting so huge that my mentor said to me, "Why don't you divide your monster book into two separate books. It will be simpler for you to write and easier for your reader to read.

It was like a light bulb went off for me! When I decided to write a shorter book. I felt relieved. I felt more energized, more pumped to get it done. Maybe it will be the same for you.

Remember if you feel stalled in your writing or just need a jumpstart consider this, "Write a short book first." There are three main reasons I encourage you to write a short book first.

1. You reach your goals faster. When you reach your goals faster, you gain momentum. You might be surprised at the charge you receive from one small success. The momentum you gain through writing and completing a short book first will propel you into success in other areas.

2. You make it easier on your reader. In the 21st century, your readers are busy. They want to be able to fit bite-sized reads into their bite-sized time slots. Shorten your book and you may find your audience will engage faster in reading it. Shorten your sentences, shorten your stories and illustrations. Wait; even though you give your book the big slash still make it compelling.

3. You take your book to market faster and profit sooner. Let's face it; if you never finish your book you have no chance of profiting from it. Finish it; bring it to market and profit sooner.

If you don't use this tip to jumpstart your book writing, you may be this time next year still wondering if it will work. Write a short book first, finish fast and profit sooner!

Are you ready to get started writing your very own book? Go get my free 7 lesson mini-course Jumpstart Writing Your Book! You can get instant access to this ecourse and other How to Write a Book tips at the web site From Earma Brown, 14 year author and book writing coach

Barnes & Noble Predicts Big Books for Fall

Barnes and Noble expects an outstanding title selection for fall 2010 in both fiction and non-fiction with strong titles ranging from thrillers, paranormal romance and mystery, to political memoirs, historical biographies and a strong line up in teen and young adult titles.

"There is a wide variety of titles hitting shelves this fall season and Barnes & Noble is thrilled to offer customers such a fantastic selection as we head into the holiday season," said Patricia Bostelman, vice president of marketing at Barnes & Noble. "We know our customers are looking forward to new titles from bestselling authors who haven't published in a while such as Jonathan Franzen, Laura Hillenbrand and Tom Clancy. We are also excited about the large selection of memoirs coming out of the political, celebrity and music worlds. This is going to be a strong fall season with choices for everyone."

Freedom: A Novel by Jonathan Franzen is garnering exemplary reviews and is off to a strong start and expected to continue through the holidays.

Thrillers dominate with The Confession, the first fall legal thriller from John Grisham; Dead or Alive, the first book from Tom Clancy since 2003; Cross Fire and Don't Blink from James Patterson; and Port Mortuary by Patricia Cornwell. In horror look for Stephen King's Full Dark, No Stars and What the Night Knows by Dean Koontz.

A strong line-up of historical biographies by prominent authors will hit shelves including Decision Points by former President George W. Bush, Washington: A Life by Ron Chernow; and Extraordinary, Ordinary People by former U.S. Secretary of State Condoleezza Rice. Also expected to do well is America By Heart: Reflections on Family, Faith & Flag by Governor Sarah Palin, the follow-up to her bestselling memoir Going Rogue.

For readers of history and current affairs we are looking forward to Unbroken by Laura Hillenbrand, her first work since Seabiscuit, The Warmth of Other Suns by Isabel Wilkerson and Obama's War by Bob Woodward.

Celebrity biographies and memoirs will range from nostalgic to current. Music will be a popular subject with memoirs from mega-recording artists including Life by Keith Richards; Late, Late at Night by Rick Springfield; Roses & Thorns by Bret Michaels; Me by Ricky Martin; Decoded by Jay-Z; and The Woman I Was Born to Be: My Story by Susan Boyle. Other popular titles will include Kardashian Konfidential by the Kardashian sisters; My Booky Wook 2 by Russell Brand; Love, Lust & Faking It by Jenny McCarthy; and Is It Just Me? Or Is It Nuts Out There? by Whoopi Goldberg.

Cookbooks are always top sellers during the holiday season and this year brings a selection of favorite chefs including Rachel Ray, Ina Garten, Bobby Flay, Jessica Seinfeld, Nigella Lawson, Alton Brown, Jaime Oliver and Mark Bittmann.

Humor has new titles from bestselling authors including Jon Stewart, Nora Ephron, Amy Sedaris and David Sedaris. Bestselling mystery author Janet Evanovich is launching Wicked Appetite the first book in a new series based around the character Diesel from her "Stephanie Plum" series and Richard Castle will have Naked Heat, a second mystery in his series that's the basis for last year's successful television show. Graphic novels will see two new titles from bestselling authors Diana Gabaldon with Exile: An Outlander Graphic Novel and Paulo Coelho with Alchemist: A Graphic Novel.

Romance will see growth in the paranormal arena with major titles from Christine Feehan with Dark Peril and Sherilyn Kenyon with No Mercy. Debbie Macomber will have a special holiday title, Call Me Mrs. Miracle.

Books about nature are lead by Great Migrations, the tie-in to this fall's new National Geographic TV series. Stephen Hawking's The Grand Design will appeal to science readers.

In religion we have new titles from Joel Osteen, Mike Huckabee, Richard Paul Ecans and Max Lucado.

For Teens, paranormal romance and fantasy and adventure continue to dominate the trends. Long-awaited sequels will hit shelves along with brand new books. In paranormal romance, look for Torment by Lauren Kate; Nightshade by Andrea Cremer; and Elixir by Hilary Duff. In fantasy and adventure some of the big titles include Mockingjay by Suzanne Collins; Witch and Wizard: Battle for Shadowland by James Patterson and Dara Naraghi; and Pathfinder by Orson Scott Card. Action and adventure and diary-format fiction dominate the young readers subjects, along with the autobiography of one of the world's most popular teen stars. Hot titles for young readers include Into the Gauntlet (The 39 Clues Series #10) by Margaret Peterson Haddix; The Lost Hero by Rick Riordan; Justin Bieber: First Step 2 Forever: My Story by Justin Bieber; and The Ugly Truth (Diary of a Wimpy Kid Series #5) by Jeff Kinney.

eBooks to save education? Yes, according to digital publishing specialist

Digital publishing specialist, The Digital Publisher, has today stated that unless text books are converted to eBooks, the projected 25% cut in education funding could wreck Britain's reputation as a world leader in teaching and learning.

With October's forthcoming spending review likely to place unprecedented pressure on education, teachers' unions are warning that "this level of funding reduction will inevitably include fairly savage staffing cuts".

However, The Digital Publisher in its education whitepaper argues that transforming text books into digital eBooks could save the UK £hundreds of millions and the jobs of thousands of teachers.

The idea is not new. In 2009 Governor Arnold Schwarzenegger declared that all California's text books should be put online in a bid to substantially reduce the $350 million dollars it currently spends on the books.

Ian Jackson, Head of Digital at The Digital Publisher, says: "Our latest whitepaper, Advancing Education through Digital Editions, not only shows how much education establishments can save, it also demonstrates how eBooks can be far superior to text books because of embedded rich media in the form of video and audio as well as a host of other features."

Jackson continues, "Don't forget that text books are updated every couple of years but with eBooks these changes can be made in minutes for little cost."

The Digital Publisher's new whitepaper shows clearly how education professionals can use eBook technology to its fullest potential. Alongside embedded video and other rich media content, the eBook demonstrates features designed to assist students including digital bookmarking, contextual search tools, online page highlighter and page tabs.

Jackson adds, "eBooks are useful in many areas of education, not just text books - brochures, theses and prospectuses can all be transformed into digital editions easily and at a fraction of the cost of printing."

Advancing Education through Digital Editions whitepaper

Tuesday, September 7, 2010

A Quick Look At Writing Your First Book by Amy Leigh Parker

Writing is a very popular past time and hobby for so many reasons, it is something creative to do and achieve and its results are very rewarding.

Starting off is possibly the most difficult thing to do when witting a book, the first day will properly be spent writing things and then deleting them over and over. Think what you want your book to be on. An autobiography, a thriller, fiction, real life, love story.

What is the outcome, do you have a rough idea of the story line or do you want to think each day as it comes. Is this a long term project or something small that you wish to do other a short period of time.

The recommended way to write the words is on a PC or laptop as that way it can be backed up in a number of places. It is also saves time when it comes to re-writing the final version and losing a page or mixing the order up. It is also much clearer to read and things can be changed round in sections. Lines that you are unsure of can be highlighted and pin pointed for later on, and things can be added in a slight notice.

Use your real life situations to use as extra add INS read books and watch films for inspiration, try to come up with new and exciting stories that are unique. You never know they may even get properly published.

Once your book/novel is finished why not take it to be bound and done professionally so that others can read and enjoy it. Some places can design and help you create a real professional looking cover and design. This may be more expensive but think of the entire time spent making and writing each individual paragraph it is nice to see your work completely finished to a high quality and standard.

Amy Parker has recently created a site on Black Chest Drawers. The site is always updated and has articles such as 6 Drawer Dressers to read.

Children's Book Database Now Available Online

The College of Education and UA Libraries are collaborating to launch a searchable Internet database of the World of Words, one of the nation's largest collections of international children's books.

Anyone in the world with an Internet connection will now be able to access a database of the world's largest collection of international children’s books.

The World of Words: International Collection of Children's and Adolescent Literature library database now is available online though a new agreement at the University of Arizona. Website:

The agreement will allow people - students, researchers, teachers and others – to search the library's collection, which consists of more than 30,000 books.

The College of Education will regularly provide the UA Libraries with information on new titles added to the collection, and the UA Libraries will maintain records of the library's offerings.


PDF vs. EPUB Comparison Explanation

Ebooks are proving to be a time and money efficient way to provide information and entertainment around the globe knowledge of eBook format is important for improving reading experiences. Among several of eBook formats, Portable Document Format (PDF) and Electronic Publication (EPUB) are two of the most popular eBook formats. Here comes a comparison between PDF and EPUB.

Ebooks can be produced in a wide variety of formats, and each has its own special features. The special features make it suitable for certain publications and styles, which makes sure that the necessary information is conveyed in the must suitable and economical way possible. Ebooks are proving to be a time and money efficient way to provide information and entertainment around the globe. The following is an explanation of the types and uses of two of the most popular formats-- PDF and EPUB. then make comparison between them.

The first common format is the Portable Document Format, saved as a .pdf file and read by Adobe. The PDF ebook can be read on and printed from various platforms on the internet and so this is a commonly used format as the audience is wide reaching and no extra equipment is needed. The PDF is mainly associated with text, tables, indexes, hyperlinks and simple drawings so the ebooks most commonly found using PDF include short literary pieces, papers, reports and journals.

The ePub format is a free and open standard format created by the International Digital Publishing Forum (IDPF), and it's designed for reflowable content that can be optimized to whatever device is being used to read a book file. The IDPF has championed EPUB as a single format that can be used by publishers and conversion houses, as well as for distribution and sale of electronic books. Since it's an open standard, anyone can make a program to read or create ePub books, and anyone can make an ePub ebook.


Regardless of the application used to create them, PDF files creates a static image — a picture — of each page. From the author’s point of view this is a godsend, because content will always display the same way for every user. For users, however, there is a downside. Precisely because .pdf text is not reflowable, it will not resize to fit each device or user setting. This means some users on some devices will need to zoom in and out to read the entire text.
While EPUB is designed for reflowable text — meaning text that adjusts itself depending on the size of the display, the font being used (if the user is able to change fonts), the size of the text, and various other variables. EPUB can optimize for the particular display device, the readability for mobile devices is better than PDF.

2. Multiplatform
For both PDF and EPUB are open standard, only if you have the right viewer, you can read PDF and EPUB on any Operation System and any devices. For example, if you have Adobe Reader installed on your PC or Mac OS, reading PDF is not a problem. There are also many free reader for EPUB like Stanza, FB Reader, Adobe Digital Editions

3. Interactivity

PDF users can easily create a PDF bookmark or add links to it, so that you can easier to navigate to particular pages or get access to Internet through PDF. Meanwhile, PDF users can also create interactive PDF forms. All we need is Adobe Reader, and then we can easily fill out the PDF form, print or effortlessly return to others by email. the PDF format can also include extra fonts and images, plus sound and video clips. Therefore, for the competent user this is an excellent choice for e-zines and flyers advertising ebooks, EPUB does not support interactivity, it is read-only.

Each format has its own advantages and disadvantages. Readers and publishers need a connection between PDF and EPUB. For example, the handy built-in application iBooks on Apple iPad (iPhone, iPod Touch) supports only EPUB. If one wants to read PDF with iBooks, PDF to EPUB conversionis necessary. EPUB is widely supported by almost all the mobile reader (iPad, iPhone, iPod Touch, Sony Reader or other eBook Readers.) because of the reflowable feature, however, PDF is still the most popular eBook format all over the world, if you want to enjoy reading PDF on mobile devices, you should definitely read this: How to convert PDF to EPUB.