Thursday, June 21, 2007

Internet Video Channels Unveiled to Promote Authors and New Titles

Simon & Schuster, Inc. and TurnHere, Inc., has unveiled the first wave of online videos showcasing Simon & Schuster authors and sneak-previews of new releases. The videos will be featured on a Simon & Schuster-branded YouTube ( platform and on (, a new online video channel dedicated to books and author personalities. These channels will be cross-promoted and linked to numerous sites across the Web, and the videos will also be available at

The two companies first announced their online video initiative last month. The branded channels feature authors from each of the company’s divisions, including Adult, Children’s and Audio. Viewers will see two minute feature pieces focusing on the behind-the-scenes stories of authors’ lives, the content of their books, and the inspirations for their latest works.

A few of the many bestselling and well-known authors participating in the initial launch are Sandra Brown, Jennifer Chiaverini, Philippa Gregory, James Loewen, Santa Montefiore, Kathy Reichs, Blair Underwood, Jeannette Walls, Marianne Wiggins and Zane, and the Newbery Medal winning children’s author Susan Patron.

Authors featured in upcoming videos include President Jimmy Carter, Carol Higgins Clark, Mary Higgins Clark, Vince Flynn, Ursula Hegi, Jennifer Weiner, and children’s authors Holly Black and Tony DiTerlizzi, John Lithgow, and Scott Westerfeld.

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