Sunday, November 11, 2007

Harlequin Books Launches Free Love Fridays

Harlequin Enterprises Limited, the world's leading publisher of series romance and women's fiction, has partnered with Motricity's to launch its "Free Love Fridays" promotion.

"Tactically, we want to raise consumer awareness and adoption of the mobile marketing channel," said Aideen O'Leary-Chung, manager of digital commerce for Harlequin Enterprises Limited. "Harlequin is committed to a mobile strategy that makes our stories available to our customers wherever and whenever they want to enjoy our material."

To participate in "Free Love Fridays," a customer buys two Harlequin titles from Motricity’s eReader site and gets the "featured" title at no charge. The promotion runs every Friday in November, ending at midnight.

With almost half a million users and over 17,000 eBooks,, a business unit of Motricity, is one of the world’s largest eBook stores. Motricity delivers more than 600,000 digital media titles and applications direct to consumers for their mobile devices through some of the largest and most popular mobile content storefronts.

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